Friday, May 05, 2006

Bootylicious Backlash...

Several month ago my wife and I saw some middle school girls get off the bus after a long day at class, and I was struck by one thing: Oh my gosh, they have no clothes on. They were dressed as if they were going freak dancing in some shady NY club at 2 in the morning. I could see more skin than cloth. And this was they wear to math class?

Anyway, here is an interesting article about the "pure fashion" movement, which teaches that "you don’t have to look promiscuous to be glamourous." Our society definitely promotes the idea to young women that "your body is your best asset", which is a huge lie...this group is a good way to attempt to turn this attitude around. Here's the intro to the article:

Bootylicious backlash ANNE MARIE OWENS

The Pure Fashion movement is giving girls an alternative to hyper-sexualized ways of dressing.

When the models stroll down the catwalk at Calgary’s Spruce Meadows Congress Hall this weekend, there will be no plunging necklines, no exposed thongs or teddies, no skintight pants or barely-there skirts.

These models, all of them young women between the ages of 12 and 18, will instead be adhering to the dictates of an alternative fashion movement that espouses these kinds of counter-cultural beliefs: Undergarments should not become outer-garments; clothing should not reveal what should be concealed; and it’s possible to be pretty without being provocative.

This is the Pure Fashion movement, gaining popularity among churchgoing families as an antidote to the Britney-Spears-induced realm of sexualized attire for girls at ever-younger ages.

And while what’s going on in Calgary this weekend and in the handful of U.S. cities also involved in this program may be a fringe movement, there are hints that its new modesty ethos may be gaining ground.

The fashions at all of the major international shows took a noticeable turn toward covering up this season, with longer hemlines, higher necklines and more voluminous clothing on the runways in Paris, Milan, New York and London.

Even the world of cheerleading is beginning to eschew its sexualized dress and demeanour: The British Cheerleading Association recently adopted new modesty rules that prohibit any midriffbaring fashions; and the House of Representatives in Texas — home state of the original pom-pom-toting sex symbols, the Dallas Cowboys Cheerleaders — voted to ban “overtly sexually suggestive” routines for school cheerleaders.

A controversial window display in the Oakville lululemon outlet encapsulates the competing choices for its young, affluent clientele this way: On one side is Yoga Girl in the stylish but comfortable attire that has made the retailer popular; on the other, Stupid Girl identifies the crasslooking fashion of mannequins surrounded by trashy celebrity magazines.

“There’s such a big push from the entertainment media and from Hollywood that these girls just get sucked into thinking they have to dress provocatively to be in fashion. We’re teaching them they can be fashionable and pure,” says Jodie Britton, the Calgary woman who has brought Pure Fashion to Calgary, the only Canadian city to officially join the organization, although there’s been interest in hosting similar events in Toronto, Edmonton, Vancouver and Halifax.


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